PUMA Meet the Legend Activation
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The Brief
Arsenal FC football legend, Gilberto Silva was visiting Lagos and Puma required a cozy meet-and-greet to honor Arsenal Fans and loyal PUMA customers. Xperiential Hub was tasked with organizing and managing the event.
The Solution
We set out to turn around the Puma flagship store, deploying all required events and technical elements to ensure smooth execution. We also managed digital amplification which gained enough traction for attendance and post-event exposure. Over 20 influencers and celebrities were Invited and all invitees got an autographed 2018/2019 Arsenal home jersey.
The Result
A well-attended and engaging event, with over 150 people present.
Microsoft ADC Launch
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The Brief
To plan and execute the launch of Microsoft’s Africa Development Center (ADC) in Nigeria.
The Solution
We created a world-class event in line with the theme, “Local Innovation, Global Impact”. This was brought to life across all guest engagement activities including the Media Parley space,
area, & engagement areas exuded the rich and innovative nature of Microsoft and the African Culture
The Result
The well-packaged event attracted notable personalities such as the Governor of Lagos State, Babajide Sanwo Olu, and US Ambassador to Nigeria, Stuart Symington amongst others. The event was greeted with positive reviews as guests were treated to a fine blend of Modern/Nigerian experiences.
Skills
Photoshop, illustrator
Client
John Dibag
Completed Date
20 – 04 – 2021
Manager
Marvelon Mizuk
Location
New York, NY, USA
Showmax NYSC and Campus Activation
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The Brief
Xperiential Hub was briefed to conceptualize, develop and manage the launch event of the iPhone 11 series.
The Solution
We created an immersive environment where the features and elements of the iPhone 11 were revealed to guests. A large network of pristine HD LED screen panels was set up around the venue to give guests the immersive feeling of being taken into another universe. An experience centre was also set up for guests to physically experience the full features and functions of the iPhone 11.
The Result
It was a night of interactive experiences that brought the iPhone 11 series to life. A total of about 70 guests were present at the product launch. The unveiling began with a reveal dance sequence followed by the unveiling video. This was then followed by live music performances by a few A list artists.
Other Projects
Creative Design
Access / Diamond Merger
Access / Diamond Merger
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The Brief
Coming off the heels of a historic M&A by Access Bank, we were tasked with executing an event that was not only significant but also incredibly emotional for the stakeholders and the future of banking in Nigeria.
The Solution
We created an epic event filled with high-tech production and seamless entertainment without losing the corporate essence required for such an iconic brand. To achieve this, we deployed multiple elements via multimedia, special effects and live music performances alongside our pristine event management solutions.
The Result
A truly historic event attended by the crème de la crème of Nigeria that ushered in a new horizon within the business sector.
Skills
Photoshop, illustrator
Client
John Dibag
Completed Date
20 – 04 – 2021
Manager
Marvelon Mizuk
Location
New York, NY, USA
Creative Design
Food & Anything Else
Food & Anything Else
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The Brief
Xperiential Hub was tasked to develop an experiential plan for the Maggi Food and Everything Else event in Port Harcourt to increase brand awareness, drive product sales and promote brand penetration within the South-South region of Nigeria
The solution
We created an engaging experience as Maggi hosted chefs, food vendors, food enthusiasts, food stylists, cinematographers, media personalities, bloggers, and many others at the event. The event which started around 4 pm had over 130 guests in attendance.
The result
It was an engaging experience for the target audience, the selected participant while activation objectives were achieved beyond expectation
Skills
Photoshop, illustrator
Client
John Dibag
Completed Date
20 – 04 – 2021
Manager
Marvelon Mizuk
Location
New York, NY, USA
Creative Design
Maltina Nickfest
Maltina Nickfest
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The Brief
Seize the Nickfest sponsorship opportunity to get consumers to spend precious moments with their loved ones. Reinforcing the belief that Maltina inspires happy moments.
The Solution
Activate a high-impact, on-ground campaign that has relevance and breeds stronger affinity to the brand’s audience by creating Maltina experiential zones with key elements that bring to life the essence of the brand. This led to the innovative creation of Happy Land, the Happy Mascot character, The 15-minute Happy Show, and The Happyettes, all of which became a major hit at the Maltina Nickfest event.
The Result
Engaged over 2,000 family members over a two-day period.
Skills
Photoshop, illustrator
Client
John Dibag
Completed Date
20 – 04 – 2021
Manager
Marvelon Mizuk
Location
New York, NY, USA
Creative Design
Golden Morn King of Breakfast Event
Golden Morn King of Breakfast Event
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The Brief
Creatively plan and execute an outstanding event to celebrate “International World food day which will create beautiful and lasting memories for all invited guests, build deep & meaningful connections between the brand and guests and generally achieve all objectives of the event.
The Solution
Activate an Influencer led event in Lagos that hosts Macro and Micro-influencers in Lagos, aimed at engaging influencers and delivering the Golden Morn experience through various elements, highlighting the importance of breakfast and how Golden Morn can innovatively play in that space, providing variety.
The Result
Engaged over 200 influencers comprising mothers, Fathers, dieticians, and digital influencers in a serene outdoor picnic event that trended on various social media platforms (Instagram, Twitter)
Skills
Photoshop, illustrator
Client
John Dibag
Completed Date
20 – 04 – 2021
Manager
Marvelon Mizuk
Location
New York, NY, USA
Creative Design
Maggi Cook the Difference
Maggi Cook the Difference
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The Brief
Maggi as a brand is on a mission to support home cooks with healthier and tastier choices, by simplifying ingredients lists, reducing salt, and increasing micronutrient fortification. To this end, we were commissioned to create an experience that emphasizes that every home cook needs to embrace this message.
The Solution
At carefully selected locations, our approach was to showcase the healthy ways of cooking, using everyday ingredients, and how Maggi can help home-cooks, cook the desired difference thereby driving awareness and adoption of the Maggi brand.
The Result
With a footfall of over 500 home-cooks per location, each engagement drove home the desired message that Maggi can truly help to cook the difference.
Skills
Photoshop, illustrator
Client
John Dibag
Completed Date
20 – 04 – 2021
Manager
Marvelon Mizuk
Location
New York, NY, USA
Masonry Full
PUMA Meet the Legend Activation
PUMA Meet the Legend Activation
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Next
The Brief
Arsenal FC football legend, Gilberto Silva was visiting Lagos and Puma required a cozy meet-and-greet to honor Arsenal Fans and loyal PUMA customers. Xperiential Hub was tasked with organizing and managing the event.
The Solution
We set out to turn around the Puma flagship store, deploying all required events and technical elements to ensure smooth execution. We also managed digital amplification which gained enough traction for attendance and post-event exposure. Over 20 influencers and celebrities were Invited and all invitees got an autographed 2018/2019 Arsenal home jersey.
The Result
A well-attended and engaging event, with over 150 people present.
Skills
Photoshop, illustrator
Client
John Dibag
Completed Date
20 – 04 – 2021
Manager
Marvelon Mizuk
Location
New York, NY, USA