The Brief
Xperiential Hub was briefed to conceptualize, develop and manage the launch event of the iPhone 11 series.
The Solution
We created an immersive environment where the features and elements of the iPhone 11 were revealed to guests. A large network of pristine HD LED screen panels was set up around the venue to give guests the immersive feeling of being taken into another universe. An experience centre was also set up for guests to physically experience the full features and functions of the iPhone 11.
The Result
It was a night of interactive experiences that brought the iPhone 11 series to life. A total of about 70 guests were present at the product launch. The unveiling began with a reveal dance sequence followed by the unveiling video. This was then followed by live music performances by a few A list artists.